We Land is an office building created with high service culture and open-house thinking. The target set for We Land, a concept developed by NCC, is to upgrade the Ruoholahti district into one of Helsinki’s most attractive areas.
Visual identity was created to match the open house-thinking and architectural shapes - the logo reproduces the characteristic shape of the building’s windows.
Pattern: a geometric arrangement resembling that of washi tape, capable of being combined in various ways, either in the
form of a large surface or just a succession of the letters “W” + “E”.